interactive solutions
interactive solutions
"Gut-level" instinct isn't enough to support the case for web redesign. When companies cannot clearly articulate why they are redesigning, their efforts often result in rework, expense, and partial or total failure. The instinct to redesign, while often on target, must be supported by fact, analysis, and comprehensive strategy to lead to success. Simply defined, strategy is the development of a clear action plan to "bridge the gap" between current state and future vision.
Web redesign strategy involves creating an organized plan to improve an existing site to better serve customers and drive desired business outcomes. Ultimately, good redesign strategy examines the underpinning technology, business model, institutional process, content structure, and brand positioning of a web initiative. Good web redesign also fully examines the unique role the web can play in synchronizing the online and offline customer experience to better inform, educate, engage, persuade, and sell to customers.
It's easy to become overwhelmed during redesign. Rapid business changes and technology growth make juggling multi-departmental concerns a constant management challenge. However, it is paramount to approach the project from one central position: the customer's perspective. Developing a customer-centric perspective is the most important aspect to a successful redesign strategy, and that is why we believe the path to good redesign strategy always starts here...
There is no question that web presence is a critical component to a company's services and offerings (externally and internally). Staying on the leading edge is key, and that means re-evaluating, redesigning, and revamping what worked - or at least what seemed to work - yesterday. With Web design, whether you are starting from scratch or redesigning, we believe we can help you find your way to a site that meet today's needs.
There are many good reasons to redesign. You inherited an old, mostly ineffective site... Your company has gone through a reorganization and/or has taken a new direction... You want to update the look and feel... You need e-commerce capabilities... You need a content management system... You need to make your site adjusted to smart phones... These are just some of many examples. The one thing we can count on is that the web will continue to evolve.
